The Midnight Horse Show
It is Where Little Girls & Angels Live
- Where Every Day Is Full of Hopes &
Dreams...
- Where Every Day Is Full of Hopes &
Dreams...
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At The End of Aesop's Fable He
Warns: Beware Lest You Lose The
Substance By Grasping Shadows....
Warns: Beware Lest You Lose The
Substance By Grasping Shadows....
How can any one hurt an animal? How can a human be so cruel? And why is it ’t their a law or grass
root action to stop this injustice? If you are not an animal lover then this means nothing to you.
But there are many listeners in your ADI, your market and your city that are and according to
Advertising Age - 85% of them are women 25-54 and young girls 12+.
To the disbelief of many broadcast executives, these listeners control large amounts of
discretionary income and are the crown jewel in any radio stations marketing mix. Sports talk,
political banter all serve a purpose within the radio mix, but since 86% of all advertising dollars
are spent on female demo’s 25/54, 18/34 and 12+ we must ask our selves - who really needs or
wants the male demos?
The Midnight Horse Show is – “Emotional” - and touches the heart-strings. It’s a weekly “Kleenex
Moment”. And, it will deliver a strong female 25/54 number for your station if positioned in a
productive time period. Make no mistake about it - this program is not a “male driven” show - no -
no way. This is far beyond the typical horse program floating about on the public air ways - the
“How To” programs that perform a function - and do it nicely - may I add, but The Midnight Horse
Show is pure emotions and brings listeners to action with passion and convictions - it is the rifle
shot approach to reach and frequency.
For the non-believers, the USDA estimates the "Horse Industry" generated 39.7 Billion dollars
last year – not bad for a bunch of rednecks and hillbillies crying over stupid animals. In this
declining radio industry where a 5 rating in morning drive is amazing, we offer a new program – a
family oriented show that provides a wide range of potential advertisers for a local sales staff
that thinks out side the normal channels of radio sales. Our audience is “Women” and what do
they spend money on? “Everything – I mean everything - you name it and they buy it”.
Numerous national advertisers in New York, Chicago & Detroit radio markets have accepted The
Midnight Horse Show. Therefore, we suggest airing the Midnight Horse Show in an evening time
period conducive to the female schedule - let it stand alone and build an audience, because Daniel
Webster once observed: "There Is Nothing So Powerful As Truth And Often, Nothing So
Strange….
Faraway Disbelief: Synopsis - Angels Watching Over Me
Irene Cameron is a kind-hearted old woman who now is in the autumn of her years. With the passing of her
beloved husband of sixty-two years, Mrs. Cameron is left to run the family ranch alone and continue the work
began when her and her husband first realized their dream: caring for all the horses whose only sin was to live
with cruel hearted humans. When a young child (Danielle Alana Garcia) of a far different nationality and country
of origin walks twenty-three miles one morning to meet her, Mrs. Cameron’s life changes for the better as she
begins her final journey to the next place. By all accounts, Irene Cameron was a warm and caring human and
when she first saw young Danielle standing ever so close to her big rescued Thoroughbred Stallion, Danny, she
saw something pure and honest in those Nordic blue eyes; and from that moment forward a friendship developed
based on a natural attraction for those who come from less fortunate situations. Along the road of life, Mrs.
Cameron becomes a symbol of hope, a beacon of trust and an inspiration to those, both human and Equus who
just got lost along the road of life. When the day finally arrives, when Irene Cameron is called to the next place
where angels and old friend await her, three special young women (Danielle, Allie Nye and Nikki Blair and a cast
of many more) continue her work as she is reunited with all those who called her Grandmother throughout the
years. And yet one child, one young woman will set in motion sweeping changes that will redefine folklore,
challenge the medical system and begin a new legend for those who offer unconditional love and those who
carry the eternal spirit. Faraway Disbelief pulls the reader into a far different world, a world of lost souls and
broken dreams and a world where wild horses and forgiveness lives and where trust and angels are the corner
stone of immortality. Faraway Disbelief is a story that defines the term, “Angels Watching Over Me.”
root action to stop this injustice? If you are not an animal lover then this means nothing to you.
But there are many listeners in your ADI, your market and your city that are and according to
Advertising Age - 85% of them are women 25-54 and young girls 12+.
To the disbelief of many broadcast executives, these listeners control large amounts of
discretionary income and are the crown jewel in any radio stations marketing mix. Sports talk,
political banter all serve a purpose within the radio mix, but since 86% of all advertising dollars
are spent on female demo’s 25/54, 18/34 and 12+ we must ask our selves - who really needs or
wants the male demos?
The Midnight Horse Show is – “Emotional” - and touches the heart-strings. It’s a weekly “Kleenex
Moment”. And, it will deliver a strong female 25/54 number for your station if positioned in a
productive time period. Make no mistake about it - this program is not a “male driven” show - no -
no way. This is far beyond the typical horse program floating about on the public air ways - the
“How To” programs that perform a function - and do it nicely - may I add, but The Midnight Horse
Show is pure emotions and brings listeners to action with passion and convictions - it is the rifle
shot approach to reach and frequency.
For the non-believers, the USDA estimates the "Horse Industry" generated 39.7 Billion dollars
last year – not bad for a bunch of rednecks and hillbillies crying over stupid animals. In this
declining radio industry where a 5 rating in morning drive is amazing, we offer a new program – a
family oriented show that provides a wide range of potential advertisers for a local sales staff
that thinks out side the normal channels of radio sales. Our audience is “Women” and what do
they spend money on? “Everything – I mean everything - you name it and they buy it”.
Numerous national advertisers in New York, Chicago & Detroit radio markets have accepted The
Midnight Horse Show. Therefore, we suggest airing the Midnight Horse Show in an evening time
period conducive to the female schedule - let it stand alone and build an audience, because Daniel
Webster once observed: "There Is Nothing So Powerful As Truth And Often, Nothing So
Strange….
Faraway Disbelief: Synopsis - Angels Watching Over Me
Irene Cameron is a kind-hearted old woman who now is in the autumn of her years. With the passing of her
beloved husband of sixty-two years, Mrs. Cameron is left to run the family ranch alone and continue the work
began when her and her husband first realized their dream: caring for all the horses whose only sin was to live
with cruel hearted humans. When a young child (Danielle Alana Garcia) of a far different nationality and country
of origin walks twenty-three miles one morning to meet her, Mrs. Cameron’s life changes for the better as she
begins her final journey to the next place. By all accounts, Irene Cameron was a warm and caring human and
when she first saw young Danielle standing ever so close to her big rescued Thoroughbred Stallion, Danny, she
saw something pure and honest in those Nordic blue eyes; and from that moment forward a friendship developed
based on a natural attraction for those who come from less fortunate situations. Along the road of life, Mrs.
Cameron becomes a symbol of hope, a beacon of trust and an inspiration to those, both human and Equus who
just got lost along the road of life. When the day finally arrives, when Irene Cameron is called to the next place
where angels and old friend await her, three special young women (Danielle, Allie Nye and Nikki Blair and a cast
of many more) continue her work as she is reunited with all those who called her Grandmother throughout the
years. And yet one child, one young woman will set in motion sweeping changes that will redefine folklore,
challenge the medical system and begin a new legend for those who offer unconditional love and those who
carry the eternal spirit. Faraway Disbelief pulls the reader into a far different world, a world of lost souls and
broken dreams and a world where wild horses and forgiveness lives and where trust and angels are the corner
stone of immortality. Faraway Disbelief is a story that defines the term, “Angels Watching Over Me.”
The Midnight Horse Show
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